Here are the main benefits of a conversion pixel:
- ROI Measurement: A pixel measures the number of conversions your ads generate and includes them in your account.
- Increased ROI Visibility: Conversion data is placed at the target level directly in your account and in the weekly reports we send for added clarity into your ROI and profitability.
- Simplified Bid Optimization: The time it takes to optimize bids is reduced by as much as 75%, allowing for more frequent optimisation and simplified management.
- Proactive Performance Recommendations: Our Advertiser Support team can more easily spot changes and be much more proactive with optimization recommendations and opportunities as a result.
- Simple Days-to-Arrival Implementation: Implementing days-to-arrival adjustments on your campaigns is extremely easy with a pixel, as conversion rates by days-to-arrival window is placed directly into your online and emailed reports.
- Cross-Geography Visibility: A pixel tracks conversions across languages or points of sale on your website (as long as it’s implemented everywhere), generally amounting to a 5-10% lift in conversions from users on our network.
If you'd like to setup a conversion pixel for your account, email email@example.com or call + 44 (0)2037051552 (UK) or (646) 358-1224 (US) and we’ll provide you with a pixel for your account.