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Benefits of an Intent Media Conversion Pixel

Last Updated: Feb 18, 2016 04:05PM GMT
Adding an Intent Media conversion pixel is easy to do and makes managing a Search Compare account simple, so we strongly encourage you to set one up.

Here are the main benefits of a conversion pixel:

  • ROI Measurement: A pixel measures the number of conversions your ads generate and includes them in your account.
  • Increased ROI Visibility: Conversion data is placed at the target level directly in your account and in the weekly reports we send for added clarity into your ROI and profitability.
  • Simplified Bid Optimization: The time it takes to optimize bids is reduced by as much as 75%, allowing for more frequent optimisation and simplified management.
  • Proactive Performance Recommendations: Our Advertiser Support team can more easily spot changes and be much more proactive with optimization recommendations and opportunities as a result.
  • Simple Days-to-Arrival Implementation: Implementing days-to-arrival adjustments on your campaigns is extremely easy with a pixel, as conversion rates by days-to-arrival window is placed directly into your online and emailed reports.
  • Cross-Geography Visibility: A pixel tracks conversions across languages or points of sale on your website (as long as it’s implemented everywhere), generally amounting to a 5-10% lift in conversions from users on our network.

If you'd like to setup a conversion pixel for your account, email or call  + 44 (0)2037051552 (UK) or (646) 358-1224 (US) and we’ll provide you with a pixel for your account.

Contact Us

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  • Call Us:
    UK: +44 02037051552
    UK Toll Free: 0-800-014-8117
    US: 646-358-1224
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