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Bulksheet Header Glossary

Last Updated: Feb 22, 2016 06:02PM GMT
 
Header Definition
Component type Identifies the row as being a Campaign, Ad group, Ad Copy, Creative, or Targeting
Campaign Name of Campaign
Ad group Name of Ad group
Product Assigns the Ad group or Target to a product auction (Hotel, Flight, Cars)
Origin For Flight Targets, the Departure Airport Code
Destination For Flight Targets, the Arrival Airport Code
Pickup For Cars Targets, the Departure Airport Code
Dropoff For Cars Targets, the Arrival Airport Code
City For Hotel Targets, the city name (Must match Intent Media city target list)
State For Hotel Targets, the two-letter state code or province code (if U.S. or Canadian city, respectively)
Country For Hotel Targets, the country name
Max. CPC Maximum bid advertiser will allow for given Ad group or Target
Status Toggles component between 'Active' and 'Paused'
Tracking code Can be used at Campaign, Ad group or Target level, places value typed into cell into respective tracking code parameter in deeplink
Tracking code 2 Can be used at Target level only, places value typed into cell into respective tracking code parameter in deeplink
Review status For Ad Copy and Creative, shows whether component has been approved or rejected by Intent Media policy team
Ad copy Displays the copy assigned to a particular ad group
Creative name Displays name given to uploaded logo set
Daily budget Campaign level daily budget. This field is required for all campaigns
Start date Campaign start date. Required field. Cannot be set in the past.
End date Campaign end date. End date is not required.
Ad rotation type Options are 'Even' and 'Optimized', tells ad server how to choose when multiple creatives/ad copy are active
Precheck eligibility Tells ad server whether Campaign is targeting Standard or Preloaded inventory. Once set, cannot be changed.
Targeted countries Two letter country codes specify which geographic auctions should be targeted. Multiple countries can be included if separated by '|' (pipe)
Mobile Bid Adjustment Percentage Allows advertiser to adjust bids for mobile devices
Desktop Destination URL Override Replaces your default deeplink settings. Most advertisers do not need this field. For more information, discuss with your Account Services team
Mobile Destination URL Override Replaces your default deeplink settings. Most advertisers do not need this field. For more information, discuss with your Account Services team
Hotel City Name Override For Hotel campaigns, replaces hotel city in deeplink with a custom field if your site requires a different city spelling
 

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