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Deeplink 101

Last Updated: Aug 17, 2016 10:29PM BST

Deeplink 101

 

What is a deeplink?

A deeplink is a URL that will drive customers directly to the search results page on your site which corresponds to the exact search the customer ran on the publisher site. For example, if a customer was searching for a flight for two people, from JFK to LAX, on Jan. 1, returning 1 week later, your deeplink may look something like this:

Flight:
http://www.YourTravelSite.com?start_date=01/01/2016&end_date=01/07/2016&origin=JFK&departure=LAX&travelers=2&triptype=roundtrip

Hotel:
http://www.YourTravelSite.com?start_date=01/01/2016&end_date=01/07/2016&destination=Chicago, IL&travelers=1

Cars:
http://www.YourTravelSite.com?start_date=01/01/2016&start_time=11:00&end_date=01/07/2016&end_time=15:00&pickup=JFK&dropoff=JFK
 

What to provide Intent Media:

In order to build out your deeplink, Intent Media Advertiser Services team will need:
  • A fully filled out example of your deeplink (see above for an example)
  • Any documentation you have on proper formatting of variables (i.e. date format must be mm/dd/yyyy or mon-dd-yy, round trip = 2 while one way = 1, etc.)
  • Any tracking codes you need added to the deeplink
 

How does Intent Media ensure deeplinks are filled out properly:

When building out your program, the Intent Media Advertiser Services team will fill the parameters in your deeplink with dynamic macros that will automatically fill out the customer's search parameters in real time

 

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