We have recently introduced a new form of highly valuable ad units: preloaded inventory. This new inventory allows advertisers to tap into a new type of ad placement and report, track, and bid on it separately. Many advertisers have already launched in the preload auction, but if you haven't yet taken advantage of this new offering, now would be a great time to test out growing your click and conversion volume at a considerably lower CPC!
The preload auction:
- automatically loads advertiser's search results page within the ad unit, thus driving visibility and interaction directly with the content on your site;
- can be managed from the Extranet just like your standard campaigns; and
- has a considerably lower CPC than the standard inventory.
Since launch, many advertisers have been able to grow their click and conversion volumes, while continuing to hit ROI and CPA goals due to the lower minimum CPCs. Additionally, we have seen this inventory type grow as a portion of our overall network - you could potentially more than double
your transactions by testing out this new inventory.
Reach out to your Account Management
team to discuss the preload auction further and to build your campaigns!